Vipro products are a gift from the Gods!
Our story
The company was founded in 1992 in Gevgelija as a continuation of a previous trading company “MakoKomerc ” that dealt with export-import. Following the global and European trends, we immediately introduced the production of refreshing soft drinks with modern flavors and tastes in a modern and relatively new packaging on the market in that time (PET bottle). Our brand name was NAJA, and our products were well known by the saying “Наја соковите се дар од Боговите” which means “Naja drinks are a gift from the Gods”.
In 1995, VIPRO saw an opportunity in a related beverage production, i.e. the production of mineral water which at that time was still monopolistically produced in Macedonia. Our brand names included Momina Cuka, Kozuvska Rosa etc.
According to my grandma’s recipe
In 1997, after our own evaluations and insights on insufficient and poor growth prospects for international expansion, the company’s next step was the production of “homemade type products of vegetables” where VIPRO saw greater opportunities and comparative advantages. Our aspiration and vision was to strengthen the links between the traditional and modern tastes of Southern Europe, the Mediterranean and Macedonia in the food production. VIPRO was a pioneer in the creation of this segment of production or homemade type of processing vegetables not only in Macedonia, but also in Southeast Europe and in the world. Variations of our first slogan “According to my grandma’s recipe” are used by our numerous followers.
Expanding capacities
Due to our rapid annual growth, we had to think of ways to expand our factory. Thus, we purchased new facilities in village Prdejci (10km from the old facilities) with a capacity of 20 million jars per year which is 10 times bigger than the old factory. Today, we are mainly export-oriented company, 80% of our turnover is export and 20% domestic market. Our export countries include the USA, Canada, UK, former Yugoslavian countries Serbia, Montenegro, Bosnia and Herzegovina, Croatia, Kosovo … all the way to Australia, New Zealand, Jordan, United Arab Emirates, a total of about 17 countries.